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"The room behind the shop" (editorial) - Puzzle manufacturers: Apollo - Appleone - Artbox - Beverly - Epoch - Road - Tenyo - Yanoman - more history
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"The room behind the shop" (Editorial)

Japanese jigsaw puzzle manufacturers

On this page: Yanoman - Tenyo - Beverly - Appleone - Epoch - Apollo-sha - Road (Sunlike/Kezuka) - Artbox (Amada Printing Co.) - Loose ends - Links

Note - Editorial Content
The logos and other trademarks on this page are for identification purposes only, and do not indicate any endorsement of this content by their respective owners.
Disclaimer (Japanese)

It took more than two centuries from its invention in England for the jigsaw puzzle to reach Japan. But in quality terms, the new Japanese manufacturers took the opportunity to leapfrog, and from their beginning Japanese puzzles have always been made to a high standard. (Nothing like the puzzles I remember from my childhood in England, of flimsy thin cardboard, often not cut properly, so pieces would tear when you forced them apart.)

This page is not "complete": I would welcome any corrections or additional information. I have gleaned most of the information from simply trawling the manufacturers' websites. I've listed the pages I used for reference, and the main pages, but except where noted, all of these websites are in Japanese. Any errors on this page are almost certainly my fault.

Language note

kanji
Kabushikigaisha (KK)
Single character abbreviation
on the right

Japanese companies often identify themselves by quite different Japanese and (more or less) English names. But most of these companies are not operating overseas, so I have simply reproduced the Japanese names. The recurring abbreviation "KK" stands for kabushikigaisha (where the second K actually stands for the 'g' of gaisha/kaisha!) roughly corresponding to Inc. for US companies, or plc, Ltd., SA, GmbH, and so on for European ones. The kanji for KK (shown on the left) may come before or after the company name, and are often arranged in a square. Many companies start out as a "YK" (for yûgengaisha), a sort of junior privately-owned limited company.

Yanoman

Yanoman logo
Current Yanoman logo + KK + company name in stylised hiragana

Yanoman logo (1977)
Yanoman logo on the old blue boxes

Originally formed in 1954, Yanoman sold its first imported 500-piece jigsaw puzzle - of the Mona Lisa - in 1973. Following the success of this venture, the very next year, 1974, saw the start of manufacture in Japan. And a mere three years later, on Christmas Day 1977 if I remember correctly, I was buying my first Japanese puzzle in a department store in Shinjuku - a beautiful 3588-piece view of the Japan Alps. I remember being unable to understand the bit on the front of the box about "Made from finest Scandinavian materials", but I suppose this bit of history explains it: presumably it was still difficult to get appropriate cardboard stock from Japanese manufacturers.

So Yanoman are the longest-established manufacturer, and one of the biggest ranges, with well over 400 puzzles in the current catalogue. They are also the only people I have found currently making puzzles of more than about 2000 pieces, but even so the range of bigger puzzles seems to be smaller than I remember twenty years ago. In 1986 they got into the Guinness Book of Records with a 61,752-piece puzzle. The current range does cover many genres: a range of art works, both Japanese and Western, scenery, and an inordinate number of cute but hackneyed photographs of puppies and kittens.

The name "Yanoman" comes from the company's founder, Mr. Yano; the current president is Yano Seiichi, who we can guess is a family member.

From Yanoman's own company introduction
Website: http://www.yanoman.co.jp - Jigsaw puzzle index

Tenyo

Tenyo logo
Current Tenyo logo

Tenyo logo (1990s)
Older Tenyo logo (from an early 1990s puzzle)

Tenyo has an interesting history, and there's a quite readable summary in English on their website. Very briefly, the company was started in 1960 by the son of a famous magician, whose stage name was Shôkyokusai Ten'yô. That's where the name comes from, and not surprisingly the company was heavily oriented towards magic-related items. The first imported jigsaw puzzle was sold in 1973, exactly the same year as Yanoman, so it's not strictly clear who was first. Although Tenyo have produced many jigsaw puzzles over the years, the range now is very heavily biased towards "character goods", that is, images licensed from Disney and other global purveyors of the sort of "creative" stuff that somehow reminds me of the novel-writing machines in George Orwell's 1984.

Anyway, the end result of this is that the jigsaw puzzle index page on the Tenyo website has a rather aggressive "No sales overseas" notice on the puzzle index page.

Website: www.tenyo.co.jp - Puzzle index

Beverly

Beverly logo
Current Beverly logo and company name in katakana

Orange series (1990s)
Former Beverly "Orange" logo (from an early 1990s puzzle)

This company only started out in 1977, with the rights to market wooden puzzles by Dick Bruna. They seem to have specialised in puzzles of Western artists - I remember the M. C. Escher series from the early 1990s, and there is now a very extensive set of the "shiny purple" underwater fantasy paintings of Christian Riese Lassen. The range includes quite a few other artists, plus scenery and the usual cutesy small animals. There is a total of well over 300 puzzles in the current catalogue.

There are no obvious clues as to the origin of the name. The slogan in small print in the logo also appears in a translated English version: "We'll create your enjoyable time." Hmm.

From the company profile
Beverly website - includes summary in English

Appleone

Appleone logo
Appleone logo and name (from puzzle box)

This is a young company, founded in 1989. It offers a medium-sized range, with about 180 puzzles in the current catalogue, but features a number of interesting Japanese artists and the photographer Mizuno Katsuhiko's images of Kyoto.

The name? Well, it seems to consist of the English words "Apple" and "One", joined together. OK?

From the Appleone website - "Company"
The website is entirely in Japanese, except for the navigation buttons. Home page: http://www.appleone.co.jp

Epoch

Epoch logo
Epoch logo + KK + company name in katakana - from the former http://www.epoch-info.com website

Founded in 1958, Epoch is a general games and toys manufacturer - for example, in 1975, they produced the first TV "Ping pong" game in Japan - and they now appear to have the largest range of puzzles in their catalog. It's not clear when they first became involved with jigsaw puzzles, but the first mention in the company history is the 1983 establishment of KK Bon ("the former Bon Puzzle"), which Epoch later absorbed. They also acquired Central Hobby in 2000, from Takara, another large toy and game company; there are some older puzzles still in stock bearing the "Central Hobby" name, but it now appears to have been phased out.

In addition to a subsidiary in Hong Kong, in 1998 Epoch Vietnam was established. This allows some puzzles to bear the inscrutable legend: "Printed in Japan  Assembled in Vietnam". Assembling a jigsaw puzzle? By cutting it into pieces?

(It may be worth mentioning the special status of the Japanese expression kakki-teki - one of the most overworked buzzwords of the twentieth century. There surely cannot be a working Japanese-English translator who has not groaned a hundred times before translating it as "epoch-making.")

Details extracted from Epoch website
Jigsaw puzzle catalog - Landscape (first of 5 pages) - Art (first of 9 pages)

Apollo-sha

Apollo logo
The Apollo logo

A bit of mystery here: I seem to remember Apollo-sha as one of the major players years ago, but they are not so easy to find now. The website, at www.apollo-sha.co.jp features a jigsaw design, and leads to an online catalogue of 80-odd puzzles. But there is absolutely no sign of any historical information about the company. A completely different company with exactly the same name (Kabushiki Kaisha Aporo-sha) has the address www.apollo-sha.com, and the website says it is a printing company founded in 1947, but there is no mention of jigsaw puzzles, so I can't determine if the two are historically related.

The company logo is a lyre, so I presume it is named after the Greek god. The -sha suffix simply means "company", though this style of name sounds rather old-fashioned; I'm fairly sure the circular design above is also several decades old.

Website: Puzzle index

Road (Sunlike/Kezuka)

Road logo
Road logo

This brand is something of a mystery. The logo includes the word "Station" together with the word "Road", and when I first investigated in 2002 these puzzles were sold by a company called Sunlike. But the business appears to have been transferred to a new company, Kezuka Goushisho KK ("Kezuka Paper Products"), who are now putting out the same range. The catalog, incidentally, is labelled just "Road" on the front, so I suppose that somehow the "Station" word is independent (i.e. it's not "Station Road").

Sunlike was established in 1971 as YK Arasan-Shôkai, to produce a range of toys and novelty items, including jigsaw puzzles, and the company name was changed to "KK Sunlike" in 1978.

Sunlike website: www.sunlike.co.jp
There does not appear to be a Kezuka website.

Artbox (Amada Printing Mfg. Co.)

Amada Printing Mfg. Co. logo
Current Amada company name

Artbox logo
Artbox logo from a puzzle box (No idea where the "Kawada" comes from)

The Amada paper toy manufacturing company started operations in 1938, and was incorporated in 1956. Gradually the emphasis (and the company name) changed from toys to printing: playing cards, calendars, and so on. Jigsaw puzzle manufacture began in 1986, using the "Artbox" name.

Like Tenyo, this company produces almost entirely licensed "character" puzzles. So much so, that in the list of puzzles the first column is "Character name". They have a large range of Studio Ghibli animation puzzles, and an interesting thing is that (as far as I can see) all puzzles are marked "For sale in Japan only" on the box. (I presume this is part of some stitching-up arrangement with Disney.) The website includes a list of puzzles, but only a very few even have pictures, so it's going to be quite a struggle if you can't read Japanese.

From the company introduction
Website www.amada-printing.co.jp - puzzle index

Loose ends

The following are names that have been absorbed by other companies, or are otherwise obscure.

Central Hobby
Central Hobby
Central Hobby - 'Sunday Puzzle' box

I can't find the origins of the Central Hobby name; Epoch acquired the business from Takara in 2000, but whether Takara were the original owners is not clear. The name has been around for some years: this is the box of a puzzle we bought in the early 1990s.

Bon
Bon Co.,Ltd.
Bon logo

This appears to have been a subsidiary of Epoch, but its origin is unclear. The logo is taken from the box of a puzzle bought in 1990 - the cardboard and cutting is of the usual impeccable standard, but the printing detail is very noticeably less sharp than other puzzles. (May just have been this particular one, of course.)

Sunbird
Sunbird logo
Sunbird logo

The logo is from a puzzle we bought in 1997. It seems they may still be in production, but I can find no details.

Diamond Press
Diamond press
"Diamond Press" (not the logo)

I've seen a few puzzles recently with this name, but can find nothing about the company. The name is written in katakana as on the left, but note that the type face will be slightly different.

Bigben

Again I've seen a few puzzles with this name, but that's all I know. The company name is written in rather blocky stylised Roman letters, and as usual, it's not really possible to tell if there is meant to be a space between "Big" and "Ben" or not.

Other sources of information

The American Jigsaw Puzzle Society website has a good general history of the jigsaw puzzle by D. J. McAdam, whose own web page is also interesting.

A little about Japanese puzzles at puzzlehistory.com.